Craig George

Director of Marketing

Northeast Maglev | Baltimore, MD

December 2017 — August 2023

Responsibilities:

• Developed and implemented complete marketing strategies for a $16 billion transportation infrastructure project.

• Managed and developed a team of five creative professionals, four interns, and multiple externally contracted teams.

• Oversaw development of and managed websites, digital/social media presence, print media, email campaigns, and all marketing collateral.

• Monitored marketing analytics and adjusted campaign initiatives accordingly.

• Implemented and managed CRM and digital advocacy systems.

• Oversaw outreach efforts and built a coalition of supportive organizations.

• Managed public and media-related events, tradeshows, and presentations. 

• Provided art direction for advertising and print collateral.

• Developed marketing messaging, presentations, and company talking points.

Contribution Highlights:

• Oversaw the creation of, managed, and optimized a large-scale digital advocacy campaign, resulting in nearly 60,000 petition signers and over 110,000 supportive emails to federal, state, and local legislators.

• Developed a framework for a project sustainability policy and proposed a large-scale marketing effort centered around the policy and its creation.

• Managed implementation of marketing infrastructure (including a new WordPress website, adoption of a CRM, email marketing platform, social channels, digital advertising, analytics, and digital advocacy platform).

• Led the development of a Diversity, Equity, and Inclusion plan for the project, as well as managed a significant media announcement event with state legislators and high-profile stakeholders to introduce the plan.

• Conceptualized and managed the creation of an integrated advertising campaign based on a series of video testimonials.

• Drove rebranding efforts, changing from "TNEM" to the more recognizable "Northeast Maglev"

• Managed contracted regional public polling efforts and developed marketing material and campaigns based on the results.

• Oversaw the creation of, managed, and presented educational seminars to introduce STEM principles to audiences ranging from school-aged children to trade and engineering conferences.

• Initiated a departmental employee development program, encouraging skills development and providing mentorship.

• Built and implemented a custom departmental task-tracking system with Microsoft Planner and Teams.

• Developed ‘Marylanders for Maglev’, an online community of supporters of the Northeast Maglev project.

• Worked with international partners to develop a scholastic ambassador program providing college students an opportunity to study a subject in Japan and relate the experience to peers on domestic campuses.

Director of Marketing

Collette Management, Inc. | Ashburn, VA

December 2005 — December 2017

Responsibilities:

• Developed and implemented complete marketing strategies for a family of startup companies under the Collette Management umbrella (www.automotivequalitysolutions.com, www.aulma.com, www.withtechnologies.com).

• Acted as a liaison between clients and the company. Provided system training and problem-solving, encouraging adoption and best practice use of systems to ensure clients realized return on investment.

• Created and managed websites, digital (SEM)/social media presence, print media, email campaigns, and all marketing collateral.

• Monitored marketing analytics and adjusted campaign initiatives.

• Monitored and maintained SEO presence for company websites.

• Managed, trained, and developed a team of field agents.

Contribution Highlights:

• Created brand identities and marketing infrastructure (WordPress websites, CRM, Social accounts, email marketing pipelines, analytics) for several small to medium companies. 

• Conceptualized and managed the successful bid to win the Loudoun County Chamber of Commerce 2017 Innovative Small Business of the Year award.

• Conceptualized and managed a grand opening event and charity car show to raise money for local charities and increase local awareness of the business. The event was attended by hundreds and included car clubs, race teams, local fire and rescue equipment, heavy machinery demonstrations, kids activities, local vendors, and exotic car displays.

Product / Technical Services Manager

Synbiotics Corp. | San Diego, CA

September 2001 — December 2005

Responsibilities:

• Performed lead marketing role.  

• Acted as the liaison between the company and distributing partners, providing technical training, frontline communications, and support. Trained laboratory staff to implement testing procedures and interpret results.

• Developed print marketing, technical training material, and sales collateral.

• Managed the development of statistical laboratory software.

• Managed technical services department and trained clients on product use and implementation.

• Oversaw trade show attendance and logistics.

Contribution Highlights:

• Oversaw the successful compilation of efficacy data submissions for USDA licensing and marketing for biological diagnostics used to detect infectious diseases.

Product Manager

Kirkegaard & Perry Laboratories

January 1996 — September 2001

Responsibilities:

• Performed lead marketing role for a line of 22 USDA-licensed diagnostic kits used in the veterinary industry.

• Primary contact for 19 distributing partners worldwide.

• Managed technical services department.

Contribution Highlights:

• Managed the Y2K update of statistical software and completed the project on budget and within stringent time constraints.