Project details
As the director of marketing at Collette Management's Automotive Quality Solutions, I was responsible for overseeing this project from ideation to execution. This included developing a campaign to win the coveted Loudoun County Chamber of Commerce Innovative Business of the Year award to generate buzz and awareness for the new business.
As a small service company tucked away in a sea of cookie cutter warehouses, Automotive Quality Solutions needed a way to bring public awareness to the new retail arm of their business.
This included coming up with a way to make a big splash for a small company in a large county.
I oversaw a campaign to generate buzz for the business which included print and digital branding, advertising, and a grand opening car show, which culminated with winning the Loudoun County Chamber of Commerce's Innovative Business of the Year Award. The Chamber award is a coveted prize with a big media draw. Winning the prize provided a level of earned media that was exceptional for a small business.
Project background
Creative process
Successfully winning the Chamber award required a host of synchronized marketing activities to create buzz and result in an impressive entry submission. This began with digital and print branding and subsequent ad campaigns, and finished with a grand opening car show and family charity fundraising event.
Marketed the event with coordinated print and digital advertising.
Organized and oversee event logistics.
Solicited and oversaw partnerships and vendors.
Oversaw media management.
Created a multi-page, high-quality, press-printed booklet showcasing the business for the Chamber application.
Developed press releases about the business and event.
Results
The campaign resulted in Automotive Quality Solutions winning the Loudoun County 2017 Small Business Awards Innovative Business of the Year Award.
Resulted in several print and television news stories.
Resulted in 100% revenue gain from 2017 to 2018.